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Instrumental in developing the vital approach to marketing known as 'positioning,' Jack Trout is President of Trout & Partners, one of the most prestigious marketing firms with headquarters in Connecticut and offices in 13 countries. Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

With Al Ries, he co-authored the industry classic, Positioning: The Battle for Your Mind, Marketing Warfare, Bottom-Up-Marketing, and The 22 Immutable Laws of Marketing. Book Jack Trout at Speakers.com.

Jan 26, 2018 - This article contains content that is written like. Please help by removing and inappropriate, and by adding encyclopedic content written from a. Buy Positioning: The Battle for Your Mind: The Battle for Your Mind 2nd ed. By Al Ries, Jack Trout (ISBN: 542) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

Yes, this is the renowned marketing classic, revered for bringing to light the now ubiquitous strategy of positioning. If you’re in business, you probably have at least a fuzzy notion of what the term means. If you’re in marketing, you probably hear the word used at least five times a day. (Seriously, try counting.) But in terms of defining positioning and explaining how to use it as a foundation for your strategy, nobody has done a better job than Al Ries and Jack Trout in this original. Of course, the book does have a slightly historical flavor to it now, since the most contemporary business examples cited arrive from the 1970s and 1980s.

While a lot has changed since then, a lot hasn’t. You’ll be surprised how similar this book sounds to the marketing missives of 2001, despite the fact that it was written before the arrival of the Internet, globalization and other buzzwords du jour. Getabstract recommends that any executive charged with product development or general business strategy join those in marketing, advertising and sales by taking a few hours to read this book, and get back to the basics.